Bozoma A. Saint John was born to Rev. Her father was a clarinet player and member of the Ghana Army before emigrating to the United States to attend graduate school. Saint John cites her father as her biggest inspiration. Her father received a PhD in ethnomusicology in , also from Wesleyan. Saint John led PepsiCo 's foray into music festival-based marketing as head of the Music and Entertainment Marketing;  the division itself came from her suggestion that the company sponsor music festivals and award shows. Beats was purchased shortly thereafter by Apple  and Saint John became the head of global consumer marketing for iTunes and Apple Music , commuting between Los Angeles and Apple's Cupertino headquarters several times a week.
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What pulled up was a wreck. Saint John said half-jokingly to the driver. She expected him to banter back.
The Uber CBO and marketing guru shared her secrets — and hysterical one-liners — at the espnW conference. While she shares a piece of her life with her social media family, there is so much more to Saint John.
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